Public sector · Advertising · Animation
Adapt to life
in Estonia
In 2022, Estonia welcomed tens of thousands of people fleeing the war in Ukraine. The Ministry of Culture and the Police and Border Guard Board needed to reach them quickly with one clear message: register for the free, mandatory adaptation course that helps newcomers settle into life in Estonia.
- Client
- Estonian Ministry of Culture & Police and Border Guard Board
- Year
- 2022
- Services
- Graphic design
- Animation
- Social media ads
- Google Ads
- 2state agencies
- 5+ad formats
- 2channels: Google & social
The story
From brief to result
One message, many screens
The audience was on the move and mostly on mobile. We designed a complete set of Google Display and social media formats — from leaderboard and half-page banners to squares and animated units — so the message looked right wherever it appeared.
A visual bridge
The design combines Estonian and Ukrainian folk-pattern motifs with forward-pointing arrows in blue, black and yellow: two cultures, moving in the same direction. The copy ran in Russian with a single, unmistakable call to action: register now.
Animated and optimised
We animated key formats to stand out in busy feeds and supported the campaign's rollout across Google Ads and social media for two government clients.
Interactive · Real pixel sizes
One campaign, every screen
The message had to survive everything from a wide desktop billboard to a small mobile square. Switch between the formats below — each is shown at its actual size.
Copy (in Russian): “Adapt to life in Estonia — a mandatory free course for Ukrainian refugees. Register now.”
Want results like these?
Tell us about your brand, product or campaign — we'll come back with a plan, not a sales pitch.
